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Two Key Questions About Adherence/Compliance in 2020
PM360 asked experts who know how to improve medication adherence about the new challenges that COVID-19 will bring and what other barriers companies should pay particular attention to. More precisely,...
View ArticleThe Ups and Downs of Medication Adherence During COVID-19
Just as people stockpiled toilet paper at the outset of our current global pandemic due to fear of running out, the same was true of their medications. AllazoHealth analyzed its clients’ data to see...
View ArticleAlleviating Concerns from COVID
These past few months under quarantine have not been easy—for anyone. Even though some states are starting to ease restrictions, this still isn’t over by a long shot. That is especially true for our...
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Q&A with Frank Jaeger, Chief Commercial Officer, Clarus Therapeutics
In March 2019, Clarus Therapeutics got exciting news. JATENZO, the first and only oral softgel testosterone undecanoate was approved for adult males with hypogonadism. It was the first oral...
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Working with Your Medical Affairs Team to Expedite Approval
As a marketer, it stands to reason you are keenly aware of the role and value of your internal medical affairs team. Nevertheless, a just-published white paper from the Medical Affairs Professional...
View ArticleThe Age of Anxiety—Tips to Alleviate Stress in the COVID-19 Workplace
Employees are more stressed now than at any other point in their professional careers. At least that is according to a poll from mental health provider Ginger,1 which found 69% of respondents agreeing...
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The Patient’s View: What Value Means to the Person Who Matters Most
Ultimately, patients have to be at the center of everything companies in the life sciences industry do. It may not always seem like that is the case to those outside the industry—or even some within...
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Gadgets to Ensure a Fun Summer in the Age of COVID
Even as states and individual businesses continue to open back up, this summer will be a little different due to COVID-19. Typical summer activities like sporting events may be back, but without fans...
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Movers and Shakers July/August 2020
Ogilvy Gains New Global CEO In need of a replacement for retiring CEO John Seifert, Ogilvy grabbed the well-known digital marketing guru of Deloitte. Andy Main, a modern leader who is expected to...
View ArticleData: The Unlikely Star in a New ADHD Drug Launch
In the whirlwind months leading up to a drug launch, data is just one of many concerns on pharma companies’ minds. But even before a new treatment gets into the hands of patients, companies with the...
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